Strengthen Your Skin barrier, and Build Long-term Resilience.


At LUWIN, we use advanced formulation technology, paired with the finest authentic ingredients, has enabled us to transform countless complexions.Ā 

An impressive 96% of our users have reported significant improvements in their complexion.Ā 

Repair beyond surface level with powerful chinese herbs.Ā 

How We Differ

Many skincare products that promise fast results can be harsh on the skin, causing irritation, sensitivity, or even photosensitivity. Others pile on actives without real impact, overwhelming delicate skin.Ā 

At LUWIN, we do things differently. We formulate with care, balancing potent active ingredients with Chinese herbal extracts to ensure every product is powerful yet gentle.

Whether it’s dull skin, dryness, hyperpigmentation, redness, or breakouts, our products deliver visible improvements while protecting and respecting sensitive skin.

Our Founder

Jacqueline -Jaye understands the need for skincare that not only works effectively on sensitive skin but also addresses more challenging concerns. Her vision has always been clear: to create products that are simple yet powerful, highly effective, and uncompromising in quality.

Channeling her expertise as a qualified skincare formulator, she partnered with engineers to create formulations powered by Chinese herbal extracts – bridging centuries of traditional knowledge with the demands of modern skincare.

Mission And Values

Ā Inspired by Traditional Chinese Medicine (TCM) and cultural heritage, our founder set out to create formulas that do more than care for skin – they transform it.Ā 

Our mission is simple: to share the benefits of Chinese herbal extracts and make a real difference in skin.

We proudly stand as the UK’s pioneering brand to introduce skincare formulated with genuine Chinese herbal extracts.

Side-by-side of a teenager's skin: 'Before' shows redness, acne, and inflammation; 'After' reveals clearer, smoother skin
  • Noticeable reduction in redness within week 1.
  • Significant decrease in inflammation in 2 weeks.
  • Active breakouts effectively cleared within 3 weeks.
  • Post-acne marks visibly diminished, with skin brightness enhanced after 1 month.

What We Offer

At LUWIN, we create skincare that truly works – powerful yet gentle, designed for all skin types, including sensitive skin.

Ā Our formulas combine the time-tested benefits of Chinese herbal extracts to tackle concerns like dryness, dullness, sensitivity, acne, and hyperpigmentation, delivering visible results while nurturing your skin’s natural balance.

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Founding LUWIN

Our founder’s passion for skincare comes from a deep understanding of both formulation science and the power of Chinese herbal extracts.Ā 

These herbs, celebrated for centuries in medicine, cuisine, and daily rituals, inspired her to create products that combine traditional wisdom with modern skincare.Ā 

LUWIN was born to share the transformative effects of these herbs with the world.

"We're not just creating a brand; we're starting a skincare revolution."​

Formulation Process

We prioritize authenticity, using high-quality ingredients sourced directly from their indigenous regions in China, and employ advanced extraction processes to preserve their potency.Ā 

Our formulations are not just about adding a trendy ingredient; they are about integrating the deep-seated wisdom of TCM into every product.Ā 

Each product then undergoes a thorough cosmetic safety assessment in the UK, ensuring full compliance with regulations before reaching the shelf.

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Our Future Vision

At LUWIN, our commitment to innovation and authenticity drives us to continually evolve and expand.Ā 

We envision a future where our brand not only leads the market in integrating Traditional Chinese Medicine (TCM) into modern skincare but also offers an ever-growing range of products to meet diverse skin needs.

Our goal is to empower more individuals with effective, high-quality skincare solutions that enhance their confidence and overall well-being.

Ā #JoinLuwinJourney

Our Users Testimonials

Julia C
Julia C
Verified ownerVerified owner
5/5

I noticed how my skin tone evened out and became shinier thanks to your products

2 days ago
Freya
Freya
Verified ownerVerified owner
5/5

Very happy with the cream as the redness has gone. I definitely think her skin has been a lot clearer and less angry since she’s been using the cream!

4 days ago
Kancha
Kancha
Verified ownerVerified owner
5/5

The face cream and serum delivers astonishing results, smoother, healthier-looking skin you can see and feel. Really, im so happy. I’ve started to notice my skin looking a bit more even-toned and hydrated, especially in the mornings. There’s a definite improvement in smoothness and it feels more plump and refreshed.

4 days ago
Valery
Valery
Verified ownerVerified owner
5/5

All three products work beautifully together. They seem to be designed to complement each other, giving a routine that’s hydrating, calming and suitable even for sensitive skin. I’ve had a genuinely positive experience so far, and I feel the products are gentle yet effective in improving the overall texture and comfort of my skin.

4 days ago
Yulia
Yulia
Verified ownerVerified owner
5/5

The serum and cream work so well together. They’re light yet hydrating, and even at the end of the day my face doesn’t feel greasy. I truly enjoyed the experience of using your products. My skin feels smooth and hydrated.

1 week ago
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