Founder story

Jacqueline-Jaye is a UK-based skincare formulator driven by a passion for gentle yet effective skincare. Inspired by Traditional Chinese Medicine, she created LUWIN to combine centuries-old herbal wisdom with modern formulation science, delivering powerful results without compromising sensitive skin.

How We Differ

Effective enough to clear skin. Gentle enough to protect it.

How We Differ

Effective enough to clear skin. Gentle enough to protect it.

Calms before it clears

LUWIN targets inflammation first, helping angry, stressed skin settle down so breakouts can heal instead of flare up again.

Herbal balance, not harsh stripping

Powered by Traditional Chinese herbs that restore balance to the skin, without burning, drying, or damaging the skin barrier.

Works with sensitive skin

Formulated to be gentle enough for reactive skin, yet effective enough to handle stubborn, recurring breakouts.

Builds long-term skin resilience

Strengthens the skin barrier over time, helping reduce future breakouts instead of chasing them endlessly.

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Formulation Process

We prioritize authenticity, using high-quality ingredients sourced directly from their indigenous regions in China, and employ advanced extraction processes to preserve their potency. Our formulations are not just about adding a trendy ingredient; they are about integrating the deep-seated wisdom of TCM into every product. Each product then undergoes a thorough cosmetic safety assessment in the UK, ensuring full compliance with regulations before reaching the shelf.

Real people, real results.

Noticeable Results Within A Few Weeks