Our Founder

Jacqueline-Jaye Tan is a UK-based skincare formulator driven by a passion for gentle yet effective skincare. Inspired by Traditional Chinese Medicine, she created LUWIN to combine centuries-old herbal wisdom with modern formulation science, delivering powerful results without compromising sensitive skin.

2026 - LUWIN Wins 8 Beauty Shortlist Awards:

Best New Launch – UK, Best Blemish Control Product, Best Skincare Product for Acne or Blemishes for the Ultimate Repair & Clear Face Cream. Additional Wins: Best Moisturiser – Hyperpigmentation, Best Facial Mist, Best Moisturiser – Brightening.

Why LUWIN Skincare Works Differently

Why LUWIN Skincare Works Differently

Barrier-First Formulation

Instead of stripping, LUWIN strengthens skin's natural defences, helping prevent recurring issues such as breakouts, redness, dullness and sensitivity.

Not Quick Fixes

Unlike most skincare, LUWIN was created with a different philosophy: restore balance to the skin so it can repair and protect itself naturally.

Traditional Chinese Medicine Botanicals

Every formula combines selected herbs used for centuries to calm inflammation, support skin healing, and restore balance.

Proven Active Ingredients

Modern ingredients that brighten, hydrate, and reinforce the skin barrier - sensitive skin friendly.

* 95% of users report visible improvements with healthier-looking skin within 1 month.

Real people, real results.

Noticeable Results Within A Few Weeks

LUWIN skincare begins by calming heat and tension in the skin - a common trigger behind sensitivity, imbalance, and breakouts.

Each formula works to restore harmony within stressed skin while protecting and nurturing the skin barrier.

Gentle enough for sensitive skin yet effective in addressing visible concerns -calm breakouts, refine uneven tone, reduce the appearance of dark spots, and revive dull, tired-looking complexions.

Over time, the formulas support a stronger skin barrier, allowing the skin to become more resilient, balanced, and naturally radiant.

SHOP PRODUCTS

LUWIN face serum white bottle surrounded by Angelica polymorpha, Houttuynia cordata, Rehmannia Chinesis, Phellodendron herbs
LUWIN face serum white bottle surrounded by Angelica polymorpha, Houttuynia cordata, Rehmannia Chinesis, Phellodendron herbs

Formulation Process

We prioritize authenticity, using high-quality ingredients sourced directly from their indigenous regions in China, and employ advanced extraction processes to preserve their potency.

Our formulations are not just about adding a trendy ingredient; they are about integrating the deep-seated wisdom of TCM into every product.

Each product then undergoes a thorough cosmetic safety assessment in the UK, ensuring full compliance with regulations before reaching the shelf.

Article: Traditional Chinese Medicine (TCM): Making Waves Worldwide

A range of LUWIN products displayed neatly, all in elegant white bottles next to coloured box packaging
A range of LUWIN products displayed neatly, all in elegant white bottles next to coloured box packaging